Social Media ROI Is About 'The Holy Grail' Of Marketing - Business ...

Hear from Ford, Pepsi, Gap and more on measuring social media impact at "Social Media ROI," Business Insider's conference on top tactics for Facebook, YouTube, LinkedIn, Twitter, Instagram, Tumblr, Google Plus and Pinterest. September 27, 2012, in New York -- Reserve your ticket now.

The heated competition between social media giants to be the ultimate business tool is on.

Twitter is aggressively courting brand spenders.

Facebook is defending the efficacy of ads on its platform since coming out of post-IPO quiet period.

LinkedIn just launched more advanced targeting for businesses.

Google Plus and Tumblr have touted brand strategy. Pinterest can't be far behind.

But these tools amount to so much tinkering if they don't deliver what brands want: measurable return on investment, the "holy grail" of social media spending. So how are Fortune 500 brands using social media and tracking their effectiveness? And who's doing it best?

Find out at the Social Media ROI conference, Business Insider's second-annual deep dive into the tough question: "Where's the ROI in social media engagement, marketing and sales?"

The event takes place September 27, 2012, in New York. Register now for the ultra-early-bird rate.

Speakers include:

• Scott Monty, Ford Motor Company
• Adam Kmiec, Campbell's Soup Company
• Carmen D'Ascendis, Jack Daniel's?
• Dave Gilboa,? Warby Parker
• Chris Erb, EA Sports
• Rachel Tipograph, Gap

Attendees will learn:

• What major companies are doing to reach, interact with, and monetize their fan base
• How to map the fuzzier concept of "engagement" to revenue -- cold, hard cash
• How to customize your measurement: picking the right analytics tools and strategic assessment
• Cutting-edge strategy in mobile, geo-local, and commerce-driven social media

Reserve a ticket now and grab the early-bird discount.

Here's who should attend:

• Marketers who want to put smart metrics behind their Twitter, Facebook and other social efforts
• Publishers interested in learning how to maximize their social efforts
• Consultants and agencies who want to offer their clients a clear ROI picture
• Investors in social-media analytics companies who need to stay abreast of market trends and needs

Those interested in sponsoring the event and connecting with the roughly 250 brand marketers, publishers, agencies, and investors who attend can email events@businessinsider.com for more information.

Meanwhile, you can follow @BI_Events on Twitter for further discounts and updates. See you in September.

Source: http://www.businessinsider.com/social-media-roi-is-about-the-holy-grail-of-marketing-2012-7

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