WASHINGTON (AP) ? Internet users who illegally share music, movies or television shows online could soon receive warning notices from the nation's five major Internet service providers.
The Copyright Alert System, organized by the recording and film industry, is being activated this week to target consumers using peer-to-peer software.
Under the new system, complaints will prompt an Internet service provider ? such as Verizon or AT&T ? to notify a customer whose Internet address has been detected sharing files illegally. A person will be given up to six opportunities to stop before the Internet provider will take more drastic steps, such as temporarily slowing their connection, or redirecting Internet traffic until they acknowledge they received a notice or review educational materials about copyright law.
Consumers who maintain they have been wrongly accused would be forced to pay $35 to appeal the decision. The fee would be reimbursed if they prevail.
Proponents say the focus is on deterring the average consumer rather than chronic violators. The director of the organization behind the system, Jill Lesser of the Center for Copyright Infringement, said in a blog post Monday that the program is "meant to educate rather than punish, and direct (users) to legal alternatives."
Each Internet provider is expected to implement their own system. The program gives each customer five or six "strikes" after a music or film company has detected illegal file-sharing and lodged a complaint. The first alerts are expected to be educational, while the third and fourth would require the customer to acknowledge that they have received the warnings and understand their behavior is illegal. The final warnings are expected to lead to "mitigation measures," such as slowing a person's Internet connection speeds.
Officials involved in the effort acknowledge it's unlikely to stop the biggest violators. There are ways to disguise an IP address or use a neighbor's connection that is unlocked. Public wireless connections, such as those offered at coffee shops, also won't be monitored.
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Execution Labs, a Montreal-based gaming incubator, is teaming up with mobile game advertising and monetization startup Chartboost to create a new matchmaking program that will help indie game developers promote each others’ work. It would allow smaller developers to tap into cross-promotion, a strategy that has helped bigger game developers hold onto their millions of players as they get shuttled from one game title to the next. Big game developers like Zynga and Rovio routinely promote their new games in old titles. That makes it much cheaper for them to get millions of users for a new title. At the same time, it’s become harder than ever for brand-new game developers to break in. Yesterday, a Distimo report showed that just 2 percent of the top 250 publishers in the iPhone App Store were ?newcomers.” Android is not much better with just 3 percent qualifying as “newcomers” in the Android app store, Google Play. It’s a classic shift you see on software platforms, as early movers take advantage of lower marketing costs to gain reach and crowd out latecomers. Execution Labs is calling this matchmaking service the “Lab Partners” program. It will help indie mobile game developers find similar developers with whom they can set up advertising trades. They’ll be able to search for other games by platform and genre to see potential partners. So if a player enters one developers’ game, they’ll see ads for another studio’s similar titles. The service is free and is powered by Chartboost’s Direct Deals platform. Chartboost was founded by some former Tapulous employees and started off by facilitating direct advertising trades between mid- and large-size mobile developers. Over time, that grew into a gaming-centric mobile advertising network that now involves about 12,000 titles. The company’s revenues grew fast enough that the startup attracted a $19 million round led by Sequoia Capital earlier this year. Now Chartboost is envisioning itself as a business engine for games. While the company hasn’t shared its product roadmap for the coming year, it wouldn’t be hard to imagine it building out tools for retention and monetization later. As for Execution Labs, it’s a Montreal-based incubator backed by BDC Venture Capital, Real Ventures, and White Star Capital.
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